Now....unlike my teaching job...where I work for the Government and get paid a set amount every fortnight based on my fraction of days worked and my classification of experience; working as a blogger is hugely different. Mainly because it's an independent set-up where I work for myself, on my own terms in a fairly new industry that is based on creativity, results, statistics and ever-changing-budgets. Any business owner in any industry would know the hustle, decision-making-process, determination, risks-taken and costly investments are all factors that all play huge roles in how well you succeed and how much money you make. It's not easy. And blogging is the same - it is not easy to make money, let alone a full-time income, from blogging for yourself, for your own brand. In fact it's very hard and an ever so hungry cycle.
Some bloggers make amazing amounts of money from their work each year. In fact there are zillions of creative, clever, hardworking men and women out there who make hugely impressive incomes from their blogging business. I look up to these people greatly, as I know personally how much work, time, energy and pizazz they're putting in each day (and night) to get to where they are. Some bloggers make millions each year. That blows my mind.
But, that's not me (oh, if only!). At some stages over the past few years, I've called myself a 'fulltime blogger' because I was on leave from my teaching job, wrangling the upbringing of little ones and using that time to deliver and grow my 'brand/business' of having a blog and offering writing services. Now, let me also clarify....my 'full-time' looked different to other people's 'full-time' - I never had child-free time to work on my blog on a consistent basis. My priorities were my family, home-life and raising my babies - therefore my full-time blogging involved a lot of juggling and multitasking but obviously nowhere near 'full-time' hours put in. And I've never earned a consistent 'full-time' wage from blogging.
Yes, everyone's perspective and opinion of how much a full-time wage is varies. For me, I know how much I can earn as a full-time teacher therefore I have that figure in mind when I consider what a yearly income would need to be, to be classified as 'full time' for me. However, for some people $35K may be considered as a suitable full-time wage or for others it may be $150K.....we're all different!
Some months, I earned a fabulous wage from my blog/s....enough to match or even beat that of a full-time teacher, however I find freelancing and blogging very inconsistent....so some months may be abundant, and others very VERY dry. Some of the dry patches could last weeks or months and other times work and opportunity would come in big delicious doses. There have been times where I haven't earned enough to even cover the monthly costs of having a blog (website hosting fees, subscriptions, email accounts etc) and then times when I've had an income stream healthy enough to consider bringing on paid staff members to help me maintain the workload and grow into different arenas. It is always a see-saw ride, this 'working for myself' journey.
HOWEVER....as I said before...it's a fiercely hungry and competitive industry where the priorities and goal posts are always moving. You have to be 'ON'....all.the.time! And when you turn 'off', opportunities are missed, doors are closed and money, along with new chances, collaborations and relationships dry up.
Do I love working for myself and being a blogger?? Simple answer....YES!!!!! However, as explained in THIS POST, things are changing around here....and I am leaning more into my teaching career again and putting my time and energy into a job that sustains us a regular income, whilst bringing me happiness, family balance, calm and and inner feeling of success. This is what's best for our family, right now, moving forward. But I love blogging and writing with a fiery drive like no other, hence, why Mum's Closet (along with some of my other freelance roles) will continue.
Is blogging right for you?? Have you considered starting a blog and wondered if you can make a living (or just some extra spending cash) from it? You're not alone, apparently 2 million blogs are written each day - WOWZERS! But I'll break it to you now....please don't start a blog to instantly become rich or earn a crazy amount of money each time you press publish! If money is your only driving force, then blogging is not the right industry for you. Yes, you can earn some cash from your blog and hey, you may even be able to eventually earn a part to full-time wage, but it's not easy or quick. Ask any successful blogger, they'll give you the same answer!!
Brands want to work with bloggers who have powerfully large statistics and/or a really engaged audience. Both of these factors take time to build and achieve. Having credibility and experience and a unique brand, all takes time, trial & error, patience and a bucketload of work.
If you want to blog for fun, to have a voice, to connect with others, to flex your creative muscles, to support a cause, to spread a message, to try a new hobby, to build a platform, to share your knowledge/advice or stories or to simply journal your life and experiences, then YES....please....give blogging a try. It's an amazing community to be apart of. In fact, I've developed an eCourse (that's sitting on my computer almost finished, gathering dust) that covers the basic HOW-TO's on starting your own blog. Is this something you'd like to do? I planned on selling the course for a really low price to beginner bloggers, but it's something that I put aside and am now thinking it's time to resurrect it, finish it off and make it available to you guys to assist your blogging journey! Let me know if this interests you.
So....the big question....how much do I earn as a blogger?
Now, this question doesn't really have a set answer (sorry to disappoint), because as I stated before, every week, every month, every year is so different and very inconsistent. Some bloggers have regular campaigns that bring them consistent incomes to rely on, others rely on all types of income-streams.
Here at Mum's Closet, we earn anything from $300+ per sponsored post, depending on the type of work involved. Some bloggers charge less than this and others charge a whole lot more than this. It's all based on readership and statistics and what's fair for the hours and effort invested. When my blog was new and much smaller, I charged a lot less, but as my brand and readership grew, I increased my prices.
I also make money from (and it's these low lying fruits that actually bring in the majority of my income):
- affiliate links that provide commissions
- banner ads and advertising imagery
- selling other people's brands and products in posts or in the shop tab.
- doing reviews or social media shares
- developing and selling my own products (digital or physical)
- writing for other blogs/websites/magazines
- speaking, emceeing, hosting and presenting at events
- collaborating with brands on creative projects or campaigns
Do I make enough money on a consistent basis to classify myself as a 'full-time' blogger?? Nope. Could I??? Yes...if I chugged full-time hours into it and blossomed out to offer more services and products.
And after getting to know lots of successful bloggers, I now realise they make most of their money from other avenues and multiple streams....not just from writing content on their blog. They make it from offering products and/or services which contribute to their overall income as a 'blogger'. They are multi-talented, quick-movers and skilled in various areas.
Most Australian bloggers disclose when they are writing about a product or brand that is 'sponsored' to ensure the lines of communication and honesty are open within their community. I do this too...so you all know when I'm being paid. However, I only take on campaigns that suit me, my blog or you guys. I have turned down MANY offers and opportunities over the years, as I knew it would not fit with my voice or audience at all. This is sometimes hard...because hey...they're offering me money! But it's important that I stay true to myself and this space.
Whether you're a blogger or not, I hope this post clarified some of the hush hush topics of where and how bloggers make their money. Yes, we get sent lots of free stuff and our lives may look perfect and posh via Social Media, but please remember that bloggers are just like you and me. Hardworking, creative people out chasing dreams, in an attempt to earn a living, make a difference, do what they love and grow a business.
Being a 'fulltime' blogger is in fact a very exhausting and taxing job, that also comes with lots of fabulous perks :)
Happy Monday All.
P.S. Email me, or comment here on this post if a beginners guide to HOW TO START A BLOG eCourse is something you'd be interested in!
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